The athletics of business is the mindset that the traits and
behaviors of high-performing teams, elite athletes, and
high-impact coaches are key to your success in business

Our leadership coaching programs harness decades of experience in both the collegiate coaching and business world. We’ve distilled this experience into seven pillars and five fundamentals to help biopharma, biotech and medicla device leaders define and achieve victory at the highest level.

Victory Defined

V i c t o r y

Values

Who you are, and what you stand for individually and collectively.

Intangibles

The little things that often go unnoticed or underappreciated, but that separate those going through the motions from those focused on the game-changing details.

Creativity

The ability to outthink your opponents by reframing, improving, and executing novel solutions.

Team

Inspiring and coordinating efforts to accomplish challenges beyond any single contributor’s capabilities.

Objectives

Focusing on the factors that move the ball, including goals, projects, tasks, and lagging and leading measures.

Rules of the game

Identifying and clearly articulating the constraints that limit performance.

You

Disciplined work focused on the most important person you will ever lead—yourself.

Leveraging the five
fundamentals of coaching

By focusing our efforts on helping biopharma and biotech managers and executives embrace core coaching tenets, we develop high-impact coaching leaders capable of elevating their team’s performance.

Preparation

Communication

Execution

Reflection

Adaptation

Preparation

Identifying and planning the strategies, activities, and behaviors necessary for success.

Communication

Listening and speaking with collaborative intent.

Execution

Carrying out a strategy while maintaining the ability to adapt.

Reflection

Analyzing activities, outcomes, and their accompanying behaviors to improve strategy and performance.

Adaptation

Making the right adjustments to maximize results.

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The VICTORY Defined program was the perfect solution.
A true “coach’s coach” who understands how to inspire and elevate others through leadership skills and principles he’s honed over the course of his personal and professional experiences.

Mark Heidersbach

BioPharma Senior Leader
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